Hi I am
annina
Design Thinking, Graphic Design, Web Design, Mobile Design, UX/UI Design, Creative Writing, Journalism, Innovative Solutions, Branding, Illustrations
she did it
anniway
I'm not a trained designer, but I bring a lot of curiosity, motivation and a pinch of creativity with me. This website is a result of this "spicy combination" and exists primarily because I no longer wanted to write classic applications that tell a lot and yet say nothing about you. I want to show in a different way who I really am and what drives and moves me in life. So let's go.
who I am
I'm Annina, 27, living in Munich and currently working at neke-neke GMbH, a (digital) agency specializing in the development of innovative software products. Before that, I completed my traineeship via the Media Lab at ANTENNE BAYERN and completed my master's thesis.
what I love
When I'm not working, I like to spend my time with the people I love, explore new places, go to concerts or be out in nature. I like to paint and read, I love pizza, good music and basically everything that lets me get creative.
where I come from
This motto has brought me to where I am today. After my bachelor's and master's degrees, I made a lateral entry into UX/UI design as a creative designer and have been teaching myself the necessary skills ever since.
what I believe in
skills are important; my studies, traineeship, internships and workshops have taught me a lot. But I firmly believe that it is nothing there is what you can't learn, as long as you have enough motivation and passion.
what defines me
Freetime illustrator, record lover, bookworm, social media junkie, amateur photographer, feminist
which skills i have
Ideation and creativity
Adobe Cloud
Design Thinking
Canva
Procreate
Figma
Empathy
UX Design
education
& relevant experiences
PERMANENT EMPLOYMENT 2022 - TODAY
Creative Designer & Social Media Expert
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UX/UI design, wireframing, user-centric design, prototyping, mobile/web design, customer journey mapping, design thinking
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Working with Figma, Indesign, miro, MURAL and Canva
WORK STUDY MEDIA LAB 2021 - 2022
Media Innovation Traineeship
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Platform management at ANTENNE BAYERN (website, aggregators, apps)
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TikTok project: planning, conception and implementation of an account and the content for the media lab
CAT. UNIV. EICHSTÄTT-INGOLSTADT 2019 - 2022
Masters of Arts
Journalism with a focus on innovation and management
CAT. UNIV. EICHSTATT-INGOLSTADT 2021
Research collaboration media innovations
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three-month temporary position at the Chair of Journalism
CAT. UNIV. EICHSTÄTT-INGOLSTADT 2019 - 2021
Master's degree practical projects
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Projects, for example as part of the "Format Development" course
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Cooperation with SWR, BR, SPIEGEL etc.
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Planning, conception and partial implementation of formats/social media strategies along the entire customer journey
UNIV. PASSAU 2015 - 2019
Bachelor of Arts
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Linguistics and Text Sciences
MEMBER AND PROJECT MANAGEMENT 2017 - 2018
PR university group Konnex e.V.
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Project management for "Zauberberg Passau" (Live Club): Social Media Management
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including planning jour fixes, market analysis, marketing concepts, content creation, social media strategies
MANDATORY INTERNSHIP 2017
Editors of the Trostberger Tagblatt
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Internship at the Trostberg branch of the Passauer Neue Presse (PNP)
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Independent project: reports on interesting topics
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Result: report series "impressive personalities and their history"
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including communication with partners/interviews, writing various types of journalistic texts
INTERNSHIP 2015
Media agency Spreadfilms
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Assistance and planning music video shoot "Körner - Marie P"
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i.a. script creation, communication with agencies, organization of the extras, props, filming locations and accommodation
explore
my work
Studying journalism or completing a media innovation traineeship is exciting and you learn an incredible amount - from the theoretical basics for writing journalistic texts or different strategies for implementing communication measures to dealing with agile working methods, project management and the enormous impact of New Work Philosophy. However, successful projects often result from the ability to have a knack for the subject. I hope, of course, that this website is convincing enough. If you still have doubts, I have collected a few current work samples here.
break the fake
As a master's semester, which took place almost exclusively during a pandemic in home schooling, Corona was of great interest to us as a central topic of media reporting and of course also personally. The practical seminar on the 'development of innovative formats' gave us the opportunity to get creative in small groups. The goal was to educate young people on narratives and conspiracy myths.
break the fake
My group has developed a tool that provides easy-to-understand and entertaining information about false reports and corona fakes that 12- to 15-year-olds can use to recognize them. The tool is a prototype for a website. It was based on interactive animated elements that appear in journalistic multimedia reports and follow the storytelling approach, so that the content is discovered in a playful way.
break the fake
In addition to explanatory content in the form of videos and text content, three fictitious characters guide the user through the platform. I created the illustrations with Procreate and Adobe Illustrator, the prototype was implemented with Invision and then presented to a test group.
selected illustrations
talk
let's
Let's create unique stories and designs.
anniway.
Let's do it